Business & Marketing Course Sequence

9th Grade

Career Exploration - introduces 9th graders to career options, helping them explore their own interests, strengths, and future goals. Through hands-on activities, personality and interest assessments, guest speakers, and career research, students will begin building a plan for high school and beyond.

Tech Apps - will teach students essential tech skills used in business and professional settings. Students will learn to manage digital files, create presentations, communicate effectively online, and explore basic design and spreadsheet applications.

10th Grade

Introduction to Business and Marketing - offers an overview of the Business Management and Marketing sectors, introducing core principles of business, marketing, leadership, ethics, and careers. Students will choose a business and apply class concepts to real-world scenarios. Students will build critical thinking, problem-solving, and resource management skills through collaborative, project-based learning.

Principles of Marketing Management - studies marketing concepts and their practical applications. Students will examine the risks and challenges that marketers face to establish a competitive edge in the sale of products and
services. Topics include foundational marketing functions such as promotion, distribution, and selling, as well as coverage of economics fundamentals, international marketing, and career development.

11th Grade

Social Media & Analytics - introduces students to the fast-growing field of social media marketing and analytics. Students will explore the role of social media in business, compare platforms, analyze data, and develop marketing strategies using real-world tools and case studies. Topics include the digital revolution, the 4 C’s of marketing, SMART goal setting, promotional campaign analysis, social media marketing strategies, and ethical responsibilities.

Advertising & Public Relations - is an applied knowledge course focusing on the concepts and strategies associated with promoting products, services, ideas, and events. This course addresses skills essential to the creative side of the industry and explores consumer behavior patterns and motivations for buying.

12th Grade

Virtual Enterprise - is a year-long, real-world business course where students create and run a simulated company. Working in teams, students take on roles such as CEO, marketing director, accountant, tech specialist, etc. Students work in teams to manage daily operations, developing business plans, and competing in national and
international virtual marketplaces. The course emphasizes leadership, communication, problem-solving, and career readiness, giving students hands-on experience in entrepreneurship, finance, marketing, and business management. This course prepares students for college, careers, and real-world challenges.